The days where businesses compete on price and service alone is no longer that effective because the potential customers can always get what you have to offer much cheaper and with a better service somewhere else What you really need is to be different and unique in order to outperform your competitorsBy now you can see how powerful a statement of USP is to your business As I've mentioned in the beginning, it is the focal point around which your business is built It forces you to be clear and define exactly what advantages your customers can expect from doing business with you
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The business leader does not have the option to make decisions that will not ultimately support the mission When the business leader allows him or herself to be distracted, it erodes the organizations foundation and any opportunity to help the enterprise achieve business greatnessA Common Leadership PitfallThe most common example that I have seen that distracts small business owners - is the decision to transform the organization into the business owner's personal pocketbook This is when decisions are made to provide the business owner and the family members with perks that create deficits in the financial foundation of the businessProviding family members with cars, health benefits, cash bonuses, excessive salaries, down payments on homes, etc
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